THIS CAMPAIGN WAS CREATED TO UNIQUEly CONVEY FEDEX's  ADDED ADVANTAGE as COMPARED TO their COMPETITORS. THE IDEA WAS TO SHOW A REGULAR OBJECT placed next to the OBJECT WITH A SLIGHT CHANGE, DEPICTing FEDEX IS ALWAYS ONE STEP AHEAD.

 Trackable shipments.  The added advantage

Trackable shipments. The added advantage

 Direct delivery.  The added advantage.

Direct delivery. The added advantage.

 Uncomplicated process.  The added advantage.

Uncomplicated process. The added advantage.

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